Over 26.7 million people visited Tampa last year. How many of those visitors decided to stay at your vacation property? If attracting guests to your vacation rental is a hassle, it's time for a new strategy!
Here are a few tips for reaching more vacation guests in 2024. With these vacation rental marketing strategies, you can ensure your property stands out online! Generate more bookings today.
Update the Vacation Property
An old, dreary vacation property will stand out from others, though not in the best way. If you want to attract more vacation guests, spruce it up! Start by choosing vacation rental upgrades to increase the property value, such as adding:
- A pool or jacuzzi
- New kitchen appliances
- Wireless internet
- Streaming services
- A porch swing
- Extra storage
- Smart home features
Use upgrades to improve the guest experience you're offering. Try to anticipate the guest's needs before they arrive.
If a guest plans on staying longer than a week, provide extra linens and toiletries. If they're traveling from abroad, provide electrical adapters and chargers.
For business professionals, provide a coffee maker. If families are visiting, leave board games or a gaming system instead.
Guests will see you're going above and beyond. Market these offerings to show vacation guests you're providing what other rentals don't.
Optimize the Listing
Once you upgrade the property, update your vacation property listing accordingly. Optimize the listing to include:
- Keywords
- An attention-grabbing header
- Helpful descriptions of the property
- A list of amenities and special features
- Booking rates
When writing the description, tell a story. Storytelling will evoke an emotional response. Once people fall in love with the property, they won't look elsewhere!
Use Vacation Rental Marketing
A strong vacation rental marketing strategy will increase your online visibility. As more people find your vacation property online, you can generate more bookings. Use an omnichannel marketing strategy that includes:
- Search engine optimization
- Paid advertising
- Social media marketing
- Social media advertising
- Content creation
- Video marketing
- Email marketing
If you're unfamiliar with these strategies, hire a property marketing company. They'll use proven tactics to optimize your occupancy rate.
Become a Great Vacation Host
Show future guests that you're a great vacation host by generating reviews from previous guests. Positive reviews will boost your credibility. They can also improve your organic search engine rankings.
Use technology to streamline communication with guests. If you're unavailable or difficult to reach, guests will get frustrated. You can also use technology to automate processes, including check-ins.
Leave a note for guests to find when they arrive. A personalized note can leave a strong impression.
Simplify Attracting Guests to Your Vacation Rental
Attracting guests to your vacation rental is easier than you may think. Use these simple strategies to get started. Otherwise, hire a property management company to handle your vacation rental marketing.
Our team at PMI South Tampa is here to help! We have 20 years of experience helping property owners maximize their earning potential. As the number one property management company, we have a strong record of success and the awards to prove it.
Discover what allows us to stand out from the competition. Contact us today to request our vacation rental marketing services.
